This ambient advertising campaign hones in on what motivates people the most: money. Many people think that social energy isn’t a viable option due to how expensive the process is. Comparing how much Americans are spending on fruitless things a year to how many solar panels they could potentially have, the installation puts into perspective how attainable solar energy is for the average Tennessean family. Accompanying the large mounds of needless items is a solar panel and an infographic explaining the connection between the two, as well as information about SEIA.