A social media campaign for Microsoft that experiments with text and negative space to promote more women pursuing fields in STEAM. The campaign features prominent women who accomplished large feats in STEAM roles with the message to persevere in male-dominated fields despite the struggles and to “Do It Anyway.” With a color palette inspired by International Women’s Day and playful use of text and images, this campaign begs the viewer to learn more about women in STEAM.
Microsoft: Social Media Campaign
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